“Shocking service, damaged goods, and after four phone calls they couldn't remember my name!”
Does the above sound familiar? It is what happens when your retail technology doesn't have the customer at its heart. A free consulting review service from Open Plus can help.
Posted by Open Plus Team, 24th June 2011
Do you know what your customers are doing on Facebook? Do you know when and how often they sign in to Twitter? Do you know what they say, who they follow and most importantly what they want?
If your customer profiling isn't giving you satisfactory answers to these questions, you've got a problem with numerous undesirable implications, from misdirected marketing promotions to out of control cost per acquisition.
A successful online retailing business obviously needs to know and optimise on what customers are doing online, in all of the marketplaces they go to. Lack of knowledge of this behaviour just isn't good enough.
But it doesn't end here. Multi-channel retail is about e-commerce, marketplace commerce and social commerce.
If you want an IT system that supports the high-growth your business deserves, then it can't just be about assimilating what's currently happening out there in those channels. You need to build a retail technology capability which is also ready for changes that haven't happened yet.
Place your customer at the heart of your system today with a free consultation from Open Plus.
Get in touch through the form below and let us know about your problem. We'll follow that up with a conference call, arrange a visit meeting where appropriate and collate a report which includes our expert systems guidance and recommendations.