eTailing and the Social Shopping Future: Are You Prepared?
eTailing today is social!
Social etailing hinges on a two-way communication between consumers. But this simple principle has huge and potentially complex ramifications for ecommerce and multichannel merchants.
Social etailing means retailers' taking full advantage of pre-sale online product recommendations and post-sale feedback. Retail businesses need to be on top of what customers are saying online to optimise sales through socialrecommendations and manage online reputation.
And while there are experts in social commerce out there selling some very smart and innovative etailing solutions, there is nevertheless an unprecedented necessity for ecommerce merchants to have the essential ecommerce and multichannel systems to provide fast, accurate and up-to-date access to customer data, markets, channels, orders and supply chain.
Do you have the knowledge to be Social?
Knowledge of social eTailing goes far beyond 'how-tos' for retailers. You need to know exactly how your business and market are behaving in order to be Social. You need the right systems to quickly integrate and analyse up-to-date data in order to know where your customers are shopping, what they're saying, buying, recommending and (woe!) complaining about.