Cross-Channel Strategy: Drive Sales in Multichannel Retail
Is your cross-channel strategy driving the sales your multichannel retail business deserves?
Mobile commerce proliferates in today's retail industry because of unprecedented access to smartphones and other smart mobile devices and widespread access to mobile broadband. And there is only one way this pattern will go in 2012: forward, and your strategy needs to move forward with it
Your cross-channel strategy
Growth in retail is achievable. Fact. Industry conditions might be tough, but the right cross-channel and multichannel strategy will allow your business to grow. The reality is that while sales are down across certain sectors of the retail industry, consumers' technological habits present an opportunity to the retailers who position themselves to supply to their demand.
Multichannel: get the right technology and team in place
Open Plus is a retail systems consultancy with the technical expertise to optimise your business in the online, mobile and in-store environments and support your future growth.
Find out how we can build the right systems and teams to leverage the growth potential of the mobile internet to increase ecommerce and in-store sales.