ECOMMERCE CONSULTANT
Accessories Online: eCommerce's Most Exquisite 404 Page, and Much More...
Accessories Online combines a sumptuously designed eCommerce site with a lively social media presence and web savvy. eCommerce Consultant takes a look at Accessories Online.co.uk
Posted by Killian McAleese, 10th January 2012
And the award for the best 404 page in the world, ever, goes to...
Accessories Online is a Merseyside-based retail and ecommerce business which sells designer jewellery and accessories. That what might have been a small, local boutique is now blossoming into an internationally recognised and successful business, provides a valuable lesson in the potential of good Google ranking and use of the social web.
With an nice, personable use of social media accounts by owner Vicki Hesketh, the business has the right fresh and friendly online feel to excel in the ecommerce marketplace. And more than this, Accessories Online clearly has the required web savvy to succeed, evidenced by fact that they've managed to hit the top of the rankings with such a competitive, and indeed lucrative, set of keywords for a brand name. In fact, the site is one of the most visited in the UK for the search terms 'accessories' and 'costume jewellery'.
"Accessories Online's eCommerce site is based on the Magento platform with sumptuous design and development by Liverpool design agency igoo."
In short, Accessories Online is a business very much on the up. The well-run Facebook page broke 5000 likes before Christmas and a massive following on Twitter for a business of the size looks promising for 2012 growth. The Twitter account is run by the owner, with nice personal touches showing good transparency in the running of the business, providing a window into the friendly workings of the retailer.
The eCommerce Site
Accessories Online's eCommerce site (Accessories Online.co.uk) is based on the Magento platform with sumptuous design and development by Liverpool design agency igoo. The a simple and attractive online store offers affordable products and presents a very strong committment on fulfilment: fast delivery, free, with straightforward free returns, for UK customers, and postal delivery available worldwide.
Browsing is comprehensibly enabled by designer and jewellery type, highlighting collections from Lulu Guinness, Karen Millen, Bibi Bijoux and Butler and Wilson, to name just a few.
Notable features include live online help, accessible and straightforward customer service information and added features such as Designer Profiles and Jewellery Care. Customers are kept up to date with the retailer's Jewellery News and Blog section which includes previews, competitions, featured products and designers and guest posts from fashion and jewellery bloggers.
With excellent customer experience and thoughtfully selected stock and content, a visit to the site is highly recommended. Could this be one to watch for 2012? We think so.
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