Usability Audit

Users appreciate environments which have their best interests at their heart. Customers will spend more (and more often) when the technology enhances the retail experience; staff will be more productive when the technology feels comfortable. Small adjustments to interfaces can yield vast improvements to both the top and bottom line.

Usability audits address

• Who is the user and what are they looking for
• What is the proposition and how can the user best be made aware of this
• How can task abandonment be reduced e.g. Checkout processes